And it's iTunes store distributes the media for them and collects payment.
#MS SILVERLIGHT FOR IPAD SOFTWARE#
Its proprietary hardware and software strengthen its DRM media creators want strong DRM, which will attract them to Apple. The iPhone went from an elitist toy to a mass market phone in less than 2 years, in many countries - a trend that will get larger after exclusive carrier contracts expire.Īpple is making a bold bid to tie up a dominant share of the future media e-commerce market - the sale of digital books, movies, newspapers, etc. This is a well-heeled group with lots of money to spend on media - more than any other comparable demographic.įrom the early adopters comes the development of mass markets.
But Apple knows the customers will decide and it has a very strategic customer base of early adopters.Īlthough Apple has a tiny share of the overall computer and phone market, its customers form a large share of the early adopter market. Will they try to weaken Apple's position by making their media available on other platforms? Yes. The issue for creators is that Apple is the only way to get media and apps onto the iPad and iPhone. Easy access and purchase of media through WiFi to iTunes or 3G (AT&T data plans.) A very good customer experience because the media and platform are co-optimized for each other. cheaper devices subsidized by media sales
#MS SILVERLIGHT FOR IPAD TV#
Media creators, after Apple approval, will be able to sell their content: tunes, movies, TV shows, books, podcasts, newspapers, apps, etc through its online store, delivered to Apple devices such as iPad, iPhone, optimized to run the media at its best.īy building a proprietary, closed platform, with its own hardware and software, Apple is able to capture a larger part of the value stream from selling media. Apple is setting itself up as the funnel for all other media. This provides an extra level of DRM support making it more difficult to pirate apps and media onto other platforms.īuy all media through the Apple funnel.Īpple says iPad "comes with iTunes and iBook" stores. You won't be able to stream video from anyone but Apple.īy using the iPhone OS and its own proprietary hardware, Apple has managed to build a solid belt-and-braces digital rights management (DRM) system, that is the platform itself.Īpplications and media designed to run well on the iPad will be optimized to run on the Apple iPhone OS and also, on its proprietary hardware, the A4 microprocessor. It looks like there is no Adobe Flash video support, or Microsoft Silverlight video support, which means no Hulu, no BBC iPlayer, no Netflix Direct. Foremski's Take: My first impression of Apple iPad is that its low price of $499 is due to the fact that it's basically a storefront for Apple's iTunes and iBooks online store.
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